Project Overview

I created a variety of best selling products for global brands, including BILLABONG and ROXY. My responsibilities included designing apparel, graphics, prints, styling photoshoots, managing vendor comms and creating tech packs.

The Kickoff

In a market saturated with apparel brands my mission was to create product that stands out to our target consumer. By analyzing data, sales reports and working closely with creative directors to predict upcoming trends. Creating strategies that gave us the ability to react to the market changes quickly, which drove sales and grew the business.

Artwork Examples